Guides
How to Identify a Font from an Image
Found a font you love in a photo or screenshot? Here's how to identify it in seconds, plus tips that make any…
The journal
Blog
Font identification tips, typography guides and the fonts behind famous logos.
Logo fonts
What Font Does Netflix Use?
Netflix uses Netflix Sans, a custom typeface made with Dalton Maag and launched in 2018. Here's why Netflix dropped Gotham, plus free…
Font alternatives
The 4 Best Free Alternatives to Gotham
Love Gotham but not the price? These four free fonts capture its clean, geometric look, and all of them can be used…
Guides
How to Find a Font from a Screenshot on iPhone or Android
Saw a font you like in an app or on Instagram? Take a screenshot and identify it in under a minute, right…
Logo fonts
What Font Is the Stranger Things Logo?
The Stranger Things title is set in ITC Benguiat, a 1977 typeface by Ed Benguiat. Here's its story, where to get it,…
Guides
Why Logo Fonts Are So Hard to Identify
Can't find the font in a logo? It might not be a font at all. Here's why logos are tricky to match,…
Logo fonts
What Font Does Nike Use?
Nike's famous look is built on Futura: bold, condensed and slanted. Here's the story behind the Nike font, Just Do It, and…
Font alternatives
Free Fonts That Look Like Futura
Want Futura's clean geometric style without the license fee? These free Google Fonts come closest, from Jost to League Spartan.
Guides
Font Anatomy: 12 Terms That Help You Identify Any Typeface
Baseline, x-height, serifs, terminals: learn the 12 font anatomy terms that make it easy to spot the differences between typefaces.
Logo fonts
What Font Does Spotify Use?
Spotify now uses Spotify Mix, a custom font by Dinamo that replaced Circular in 2024. Here's what changed, and the best free…